I noticed that the competition was lacking respect for the fresh content algorithm. Since I was already building so much authority to the site from the backlink campaign, I decided it would be best to try to rank for other trending keywords around dieting. I pushed out various articles on celebrities that had made recent weight loss transformations, and guess what? They ranked.
At the same time, we were the only site on page 1 that was steadily growing over time.
Everyone else was stagnant.
You can learn more about my recommendations for satisfying the fresh content algorithm in my Evergreen Onsite SEO Guide found in your subscriber resource page.