When it comes accepting new clients at The Search Initiative, we broke a lot of our own rules when we took on this site.
Namely, because the site was brand spanking new. It was registered days ago.
However, what I did see is that our client had secured an EMD for the year’s #1 hit toy of the Christmas season.
I could already see that search volume was trending.
Looking at the product pages on Amazon, I could see that they were already out of stock on their pre-orders.
This was going to be big. As a result, my team and I worked with the client and mapped out a plan to basically move 3x as fast as normal than a typical site.