1. INCREASED REVENUE BY $15,900/MONTH

Niche:
Female beauty
Earnings before:
$500/month
Earnings after:
$16,420/month
Increase:
3184%
Site Size:
41 pages

2. INCREASED TRAFFIC BY 5X

When I first started working on this client’s site, I noticed that it was ranking for most of its main keywords #1-3. One might easily assume that there was not much room for this site to grow. But using Ahrefs, I found that this site was ranking at the bottom of page one for a combined volume of over 200,000 monthly searches on various variations of long-tail keywords. So, while the site was originally targeting “how to x ____”, it was not optimized for a whole myriad of long tails like “how to help with ____ for teenagers”.

I optimized for these keywords by mixing them into critical spots like the SEO title tag, H1, H2, etc, while additionally sending links with these keywords in the anchor text. As a result, the longtail allowed us to increase traffic by over 5x. These keywords would not have been possible without Ahrefs’ clever reverse ranking lookup feature (highly recommended).

3. DISTRIBUTED THE INCOMING LINKS

When we started on this site, 19 links were going to its homepage and only 1 link was going to an inner page. This is highly unnatural to Google. To remedy this, my team and I started linking more to inner pages – especially those targeting keywords which were not already covered by the homepage.

4. HUGE CONVERSION RATE OPTIMIZATION CAMPAIGN (CRO)

For this one site, we ran over 28 A/B tests using Optimizely. Some of the elements we split tested were:
• Logo
• In-line call to actions (CTAs)
o Text
o Colors
o Design
• Sidebar CTAs
o Text
o Colors
o Design
• Introduction copy
• Copy around CTAs
• Images

We learned a lot about visitor expectations in this interesting niche which allowed us to leverage this knowledge with other clients.

5. NEGOTIATED A HIGHER PAYOUT

Once we were producing massive traffic, and generating a huge amount of sales for the
affiliate provider, the client was able to negotiate a higher payout.

Using the performance data we helped them achieve, they approached the affiliate partner and demonstrated the consistent volume and quality of the customers we were sending. As a result, they successfully increased their payout from $35/transaction to $50/transaction, giving them a significant boost in earnings without needing additional traffic or optimization.

They managed to negotiate a payout from $35/transaction to $50/transaction.

Softcrust is one of the leading digital marketing agencies in Pakistan. We specialize in innovative solutions for businesses, offering SEO, PPC, social media, and content marketing. Achieve your online goals with our expert team and exceptional customer service.