When I first started working on this client’s site, I noticed that it was ranking for most of its main keywords #1-3. One might easily assume that there was not much room for this site to grow. But using Ahrefs, I found that this site was ranking at the bottom of page one for a combined volume of over 200,000 monthly searches on various variations of long-tail keywords. So, while the site was originally targeting “how to x ____”, it was not optimized for a whole myriad of long tails like “how to help with ____ for teenagers”.
I optimized for these keywords by mixing them into critical spots like the SEO title tag, H1, H2, etc, while additionally sending links with these keywords in the anchor text. As a result, the longtail allowed us to increase traffic by over 5x. These keywords would not have been possible without Ahrefs’ clever reverse ranking lookup feature (highly recommended).
When we started on this site, 19 links were going to its homepage and only 1 link was going to an inner page. This is highly unnatural to Google. To remedy this, my team and I started linking more to inner pages – especially those targeting keywords which were not already covered by the homepage.
For this one site, we ran over 28 A/B
tests using Optimizely. Some of the
elements we split tested were:
• In-line call to actions (CTAs)
• Sidebar CTAs
• Introduction copy
• Copy around CTAs
We learned a lot about visitor expectations in this interesting niche which allowed
us to leverage this knowledge with other clients.
Once we were producing massive traffic, and generating a huge amount of sales for the
affiliate provider, the client was able to negotiate a higher payout.
They managed to negotiate a payout from $35/transaction to $50/transaction.