Email Marketing Spam: What You Need To Know
The holiday season brings an increase in spammy email marketing. Protect yourself from common tactics. Learn from Mandrill and SendGrid how to avoid email marketing spam.
What is Email Marketing Spam?
Unsolicited emails get sent to many recipients with the goal of generating revenue for the sender, causing the issue of email marketing spam.
The FTC defines email marketing spam as “unsolicited Commercial Email that violates any part of the CAN-SPAM Act.”
There are several factors to consider when identifying email marketing spam:
The content of the email – Are the emails promoting a product or service? If so, is it in line with your company’s mission and values? The frequency of the emails – Do you receive an excessive number of emails from this sender, regardless of the topic or message?
The methods used to collect email addresses. Are they using aggressive tactics such as deceptive popups and scare tactics?
If you identify any signs of email marketing spam, consider taking action. Stop email marketing spam by unsubscribing from newsletters, reporting the sender to your spam filters, or requesting to stop receiving messages.
Types of Email Spam
Know what to look for to protect your email list from different types of email marketing spam.
1. Unsolicited Commercial Email (UCE)
Classify any unsolicited email as UCE, the broadest category of email spam, if it does not result from a customer inquiry or request. UCE can come from a variety of sources, including fraudulent businesses and scammers who try to trick people into clicking on links in their emails.
2. Phishing Emails
Phishing emails aim to steal your personal information, such as passwords or credit card numbers. They may look like legitimate emails from well-known companies. But be careful if something doesn’t feel right about an email, don’t respond! Instead, report the message as spam to your provider and/or security company.
3. Spam Mailings (aka “Spamming”)
To avoid the act of spamming, only send unsolicited bulk messages (more than 2000) to registered recipients. Furthermore, be aware that this practice can harm your reputation and inbox capacity. Ensure that you only send mailings to those who have opted-in for updates from you.
4. Social Engineering Emails (aka “Scams”)
Social engineering scams involve criminals tricking users into revealing personal information by pretending to be someone they trust. They might
How Email Spam Affects Your Business
Email marketing spam affects your business in a few ways. First, it can clog up your email inboxes with useless messages. Second, it can damage your reputation with customers and other businesses. Finally, it can waste your time and energy.
To avoid email spam, you need to be selective about the emails you send out. Make sure that every email you send is relevant to your audience and useful for them. Additionally, implement an efficient spam filter to capture unsolicited emails. In the event that you receive email marketing spam, promptly report it to your email provider for proper action.
How to Stop Email Spam
If you’re like most busy marketers. you’re probably struggling to get your email campaigns delivered in a timely and effective manner. And that’s where spam comes in – as emails that are sent without permission. And don’t follow the proper etiquette can quickly become a nuisance.
In this article, we’ll take a look at what causes spam in email. how to identify it, and how to stop it from happening in your organization.
What Causes Email Spam?
Spam email campaigns present several problems: they overload recipients’ inboxes with unwanted messages, create confusion among customers, and harm your reputation by sending misleading sponsored messages. These are the main reasons why they can be problematic.
To prevent these problems, maintain a consistent format and layout for all emails, use clear language and effective keyword tags for easy information access, and keep track of subscribers to avoid sending duplicated messages.
How To Identify Email Spam?
If you’re concerned that one of your email campaigns is causing spam problems for your subscribers, there are a few ways to test whether or not this is the case. One way is to analyze which addresses are receiving the most replies (or open rates), as this usually indicates which groups of people are engaging with the content. You could also look at which topics are