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Case Study

SaaS Content Marketing and SEO Case Study

This project focused on strengthening organic visibility for SaaS platforms through structured SEO, content planning, and competitor based insights.

Client

Multiple SaaS Platforms

Website

RELAYTER, LEADFAMLY

Industry

SaaS and Software Solutions

Market

Global

The Challenge: We Needed to Solve

Technical SEO Issues

The websites had multiple SEO errors within their existing structure, affecting crawlability and organic performance.

Low Keyword Visibility

Content was not aligned with high potential keywords based on search volume and difficulty.

Competitive Market

Strong competitors were ranking for valuable SaaS keywords, limiting organic growth opportunities.

No Clear SEO Direction

There was no structured SEO and content roadmap aligned with SaaS search intent.

Our Strategic Approach : A data driven SEO and content strategy built for SaaS growth.

We applied a structured SEO approach focused on technical fixes, keyword intelligence, and competitor analysis. Every task was driven by data to support long term organic performance.

SEO Execution Details

Complete Site Audit

A full site audit was conducted using the SEMrush SEO tool to identify technical SEO errors, structural issues, and on page problems. All critical issues were resolved to improve overall site health.

Keyword Research

In depth keyword research was performed to identify effective keywords for content creation and SEO strategy. Keyword selection was based on exact match search volume and keyword difficulty.

Online Competitor Analysis

Online competitors were analyzed to identify the keywords they were ranking for. Keyword gaps and low competition opportunities were identified to help outrank competitors through targeted content.

The Results: SEO Growth Powered by Data

Our multi-channel, data-driven digital marketing strategy produced impressive results in just four months:

  • Organic Social Traffic: Grew from 286 visitors in May to 2.3K visitors in August, a 703% increase in organic social traffic.
  • SEO Organic Traffic: Grew from 51 visitors in May to 690 visitors in August, a 1,253% increase in organic search traffic.
  • Paid Traffic and Leads: Our optimized paid campaigns generated high-quality leads at a low cost per acquisition from various countries, enabling Parts Bazar to expand their global customer base.

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