How Social Media Services Help You Stay Visible After Google’s Latest Updates
For businesses trying to keep up with digital changes, staying relevant on Google and social media can feel like a never-ending task. But with the right social media services, it doesn’t have to be that hard. As recent Google updates continue to shape online visibility, companies are realizing that being active and strategic on social platforms is no longer optional—it’s essential.
Let’s break down what’s changed, why it matters, and how you can benefit by syncing your SEO efforts with your social media strategy.
What’s New in Google’s Algorithm?
In March 2024, Google rolled out a major core update focused on improving the quality of content in its search results. The key takeaways include:
Less visibility for low-quality and AI-spun content.
Stronger emphasis on EEAT (Experience, Expertise, Authoritativeness, and Trust).
Reduced reliance on backlink quantity.
User behavior signals (like bounce rate and time on site) are more important than ever.
What does this mean for your business?
If you’re only focused on keyword-stuffed content or relying heavily on outdated SEO tactics, you’re likely to drop in rankings. However, businesses actively investing in quality social media services are in a stronger position. That’s because social engagement can now serve as a trust signal—something Google pays attention to.
Why Social Media Services Matter More Than Ever
Here’s the thing: social media doesn’t directly affect your SEO rankings, but it amplifies your reach, builds authority, and drives real traffic. That’s exactly what Google values now.
A well-managed social media marketing agency will help you:
Share your best content in front of real users.
Encourage authentic engagement and community interaction.
Increase branded searches and time on site.
Get noticed by niche communities, influencers, and even news outlets.
These outcomes all contribute indirectly to better performance on Google.
Data Doesn’t Lie: What the Numbers Say
According to HubSpot’s 2023 State of Marketing Report, 79% of marketers said that social media services were the most effective channel for driving traffic.
A Thrive Social Media Marketing Agency case study showed that a mid-sized eCommerce brand saw a 60% increase in organic search traffic within 4 months of launching an integrated content and social media plan. Interestingly, their backlink growth remained flat, showing that it wasn’t links that made the difference—it was user signals and content authority.
Similarly, a recent Moz analysis confirmed that branded searches and user dwell time have a higher correlation with ranking growth than raw backlinks in the post-update landscape.
Benefits Over Features: What’s in It for You?
Rather than throwing buzzwords your way, let’s look at what social media services actually do for your business:
1. More Meaningful Traffic
People clicking from your social platforms are likely already familiar with your brand. They bounce less and engage more—exactly what Google wants to see.
2. Build Topical Authority
By consistently posting expert insights or tips, you position your brand as a trusted voice in your niche. When you combine this with helpful blog content, Google recognizes you as an authority.
3. Stay Ahead of Competitors
Agencies like Thrive Agency are helping clients ride the wave of Google’s changes, not get buried by them. Their clients benefit from synchronized SEO and social strategies that actually work together.
4. Increase Brand Recall
Social media helps users remember your brand name, leading to more branded searches. Google loves branded searches—it tells them people are actively looking for you.
Choosing the Right Partner Matters
There are many agencies out there, but not all truly align social and SEO. A Thrive Social Media Marketing Agency, or a digital partner that understands the nuances of both, brings much more to the table.
If you’re in Pakistan, finding a social media marketing agency in Pakistan that follows these global trends—and aligns with Google’s new expectations—can give your brand the local and international reach it needs.
Practical Tips to Get Started
You don’t need a massive team to take advantage of this strategy. Here’s what you can do right now:
Review your last 10 posts. Are they solving a problem or just talking about your product?
Focus on helpful content. Educational posts tend to earn more shares and time on page.
Promote your blogs with context. Don’t just post links—add commentary or key takeaways.
Use video. Google’s new updates reward multimedia content that keeps users engaged.
Final Thoughts
Google’s updates aren’t designed to make things harder—they’re meant to reward quality, relevance, and trust. That’s why investing in social media services isn’t just about getting likes—it’s about staying relevant where it matters most.
