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Darren Rowse Social Media Marketing , , ,

Social Media Lesson: How to Measure Social Media ROI

In 2026, that question matters more than ever. Platforms are crowded, ad prices have increased, and audiences have become far more intentional. What used to be a space for entertainment has quietly turned into one…
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social media roi tracking
developer1 Social Media Marketing , , ,

How to Track, Prove, and Improve your Social Media ROI

I had recently met with a frustrated business owner. He was spending hours on social media each week but couldn’t figure out if it was actually helping her business. Sound familiar? You’re definitely not alone…
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Social media ROI
developer1 Social Media Marketing , , ,

Socials with highest ROI for global marketers 2026

I was just looking at some campaign data from earlier this year, and it struck me how much social media marketing has changed. When we first started SoftCrust back in 2003, we were thrilled if…
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