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ai in digital marketing 2025

AI in Digital Marketing: What Actually Works in 2025

Everyone is shouting about AI like it’s some magical solution that will fix all your marketing problems overnight. Having built SoftCrust from the ground up since 2003, I’ve seen technologies come and go. But AI?…
ai applications for marketing

Artificial Intelligence (AI) Applications for Marketing

If you’re still thinking of AI in marketing as some far-off future thing, I’ve got news for you—it’s already here, and it’s working on my team’s campaigns right now. I’ve seen this tech grow from…
AI marketing tools 2025

26 Best AI marketing tools I’m using to get ahead in 2025

My desk looks like a digital marketing war zone most days. Between client campaigns and our own growth at SoftCrust, I’ve probably tested every AI tool that’s hit the market in the past two years.…
types of social media posts

5 Types of Social Media Posts and When To Use Them

Ever feel like you’re just throwing content at the wall to see what sticks? You’re not the only one. The real trick to social media isn’t just posting—it’s knowing what to post and when it’ll…
social media content marketing

Social Media Content Marketing: 7 Examples You Can Steal

You know you need to be on social media, but figuring out what to post that actually moves the needle is a constant struggle. You’re not alone. The secret isn’t just posting more—it’s posting smarter.…
types of social media content

9 Popular Types of Social Media Content To Grow Your Brand

Cutting through the noise on social media feels harder than ever. Every brand is vying for attention, but the ones that truly win are those that master the art of effective social media content. It’s…
Get Clients with Social Media Marketing

How To Get Clients Through Social Media Marketing

You know you should be getting clients from social media. You see other businesses doing it. But for you, it often feels like you’re just posting into a void, hoping something will stick. The likes…
meta ads for different industries

How to Run Meta Ads for Different Industries

If you’ve ever run a Meta Ad, you know the feeling—you set up a campaign, put in your budget, hit “publish,” and then wait. Sometimes it works, but other times, the results are frustratingly flat.…
affordable social media marketing

Where to Get Affordable Social Media Marketing Packages

Scrolling through your feed, you see a competitor’s post blowing up, and that sinking feeling hits. Your own social media efforts feel like shouting into a void. You know you need professional help, but your…
social media marketing roi

How to Get Maximum ROI with Social Media Marketing

Social media has become one of the most powerful tools for businesses looking to grow in 2025. But the real question isn’t just about being present online—it’s about generating measurable returns. Getting maximum ROI from…