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Social Media Lesson: How to Measure Social Media ROI

In 2026, that question matters more than ever. Platforms are crowded, ad prices have increased, and audiences have become far more intentional. What used to be a space for entertainment has quietly turned into one…

developer1 Social Media Marketing

Social Media ROI Statistics Marketers Need to Know in 2026

Every year, social media becomes a little louder and a lot more competitive. But 2026 is different. Brands are no longer impressed by “reach” or “fancy graphics.” They want proof of real, measurable returns. And…

developer1 Social Media Marketing

How to Track, Prove, and Improve your Social Media ROI

I had recently met with a frustrated business owner. He was spending hours on social media each week but couldn’t figure out if it was actually helping her business. Sound familiar? You’re definitely not alone…

developer1 Social Media Marketing

Socials with highest ROI for global marketers 2026

I was just looking at some campaign data from earlier this year, and it struck me how much social media marketing has changed. When we first started SoftCrust back in 2003, we were thrilled if…

developer1 Uncategorized

50+ AI Marketing Statistics in 2025

When we started SoftCrust back in 2003, marketing was about intuition and traditional channels. Two decades later, we’re witnessing a transformation that’s reshaping marketing fundamentally. As a leading digital marketing agency recognized by GoodFirms in…

developer1 AI

AI Will Shape the Future of Marketing

I’ve been thinking a lot about where marketing is headed lately. It’s funny—when I started in this business back in 2003, we were just getting used to the idea that websites mattered. Now here we…

developer1 Digital Marketing

AI in Digital Marketing: What Actually Works in 2025

Everyone is shouting about AI like it’s some magical solution that will fix all your marketing problems overnight. Having built SoftCrust from the ground up since 2003, I’ve seen technologies come and go. But AI?…

developer1 Digital Marketing

Artificial Intelligence (AI) Applications for Marketing

If you’re still thinking of AI in marketing as some far-off future thing, I’ve got news for you—it’s already here, and it’s working on my team’s campaigns right now. I’ve seen this tech grow from…

developer1 Digital Marketing

26 Best AI marketing tools I’m using to get ahead in 2025

My desk looks like a digital marketing war zone most days. Between client campaigns and our own growth at SoftCrust, I’ve probably tested every AI tool that’s hit the market in the past two years.…

developer1 Social Media Marketing

5 Types of Social Media Posts and When To Use Them

Ever feel like you’re just throwing content at the wall to see what sticks? You’re not the only one. The real trick to social media isn’t just posting—it’s knowing what to post and when it’ll…

50+ AI Marketing Statistics in 2025

AI Will Shape the Future of Marketing

AI in Digital Marketing: What Actually Works in 2025

Artificial Intelligence (AI) Applications for Marketing

26 Best AI marketing tools I’m using to get ahead in 2025

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