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find target audience on social media

How Do I Find My Target Audience on Social Media?

Finding your target audience on social media sounds simple, yet it’s one of the biggest challenges businesses face today. With millions of people scrolling every minute and new trends appearing daily, it’s easy to feel…
measure social media roi

Social Media Lesson: How to Measure Social Media ROI

In 2026, that question matters more than ever. Platforms are crowded, ad prices have increased, and audiences have become far more intentional. What used to be a space for entertainment has quietly turned into one…
social media roi statistics 2026

Social Media ROI Statistics Marketers Need to Know in 2026

Every year, social media becomes a little louder and a lot more competitive. But 2026 is different. Brands are no longer impressed by “reach” or “fancy graphics.” They want proof of real, measurable returns. And…
social media roi tracking

How to Track, Prove, and Improve your Social Media ROI

I had recently met with a frustrated business owner. He was spending hours on social media each week but couldn’t figure out if it was actually helping her business. Sound familiar? You’re definitely not alone…
Social media ROI

Socials with highest ROI for global marketers 2026

I was just looking at some campaign data from earlier this year, and it struck me how much social media marketing has changed. When we first started SoftCrust back in 2003, we were thrilled if…
types of social media posts

5 Types of Social Media Posts and When To Use Them

Ever feel like you’re just throwing content at the wall to see what sticks? You’re not the only one. The real trick to social media isn’t just posting—it’s knowing what to post and when it’ll…
social media content marketing

Social Media Content Marketing: 7 Examples You Can Steal

You know you need to be on social media, but figuring out what to post that actually moves the needle is a constant struggle. You’re not alone. The secret isn’t just posting more—it’s posting smarter.…
types of social media content

9 Popular Types of Social Media Content To Grow Your Brand

Cutting through the noise on social media feels harder than ever. Every brand is vying for attention, but the ones that truly win are those that master the art of effective social media content. It’s…
Get Clients with Social Media Marketing

How To Get Clients Through Social Media Marketing

You know you should be getting clients from social media. You see other businesses doing it. But for you, it often feels like you’re just posting into a void, hoping something will stick. The likes…
affordable social media marketing

Where to Get Affordable Social Media Marketing Packages

Scrolling through your feed, you see a competitor’s post blowing up, and that sinking feeling hits. Your own social media efforts feel like shouting into a void. You know you need professional help, but your…